目 录摘要...................................................................................................................................................IAbstract..............................................................................................................................................I1.绪论...............................................................................................................................................11.1 研究背景.............................................................................................................................11.2 研究问题.............................................................................................................................21.3 国内外研究现状.................................................................................................................21.3.1 关于个人理财业务的研究......................................................................................21.3.2 关于客户流失方面的研究......................................................................................31.4 研究内容.............................................................................................................................41.5 研究方法.............................................................................................................................51.6 研究意义.............................................................................................................................52.理论背景.......................................................................................................................................62.1 客户流失的相关概念.........................................................................................................62.1.1 客户流失概念..........................................................................................................62.1.2 客户流失的类型...........................................................
