1中韩文化产品出口比较研究内 容 摘 要文化产品已经荣升为世界各国重点关注的国家发展对象，其在国际贸易中占据着主导地位。文化产品出口表面上是一种普通的商业活动，但其实这不只是获得物质性的回报，这还是一种国际间的文化合作交流。人们一提起韩国就会想到其代名词“KPOP”，韩流文化席卷全球的时候，其文化产品出口的强势力让国际忘却了中国这个贸易大国。本课题从中国、韩国为着眼点出发，对两国的文化产品出口进行比较和研究。中韩两国受儒家思想影响深远，具有相似的文化背景，因此进行两国的文化产品出口的参照对比更能突出中国文化产品出口发展历程中存在的问题，这样进行分析会具有说服力和高效性。本课题首先从两个国家的文化产品出口结构、对国家做出的贡献以及产生的国际影响力来概述中韩两国当前文化产品出口的发展情况。接着通过对比两国文化产品出口总额和市场占有率进行比较研究，从而指出中韩两国中存在更多问题的一方，在提出的问题基础上猜测是否与产品本身、营销手段和政府参与有关。就着问题产生的根源，提出可行的、可实施的对策以供参考具备着重要的现实意义。关键词：文化产品出口；国际竞争力；国际影响力；文化产业IA Comparative Study on the Export of Cultural Products between China and South KoreaAbstractCultural products have become the focus of the world's national development objects, which occupy a dominant position in international trade. On the surface, the export of cultural products is an ordinary business activity, but in fact, it is not only a material return, but also an international cultural cooperation and exchange. Whenever people think of South Korea, they will think of its pronoun "KPOP". When Korean wave culture swept the world, its strong cultural product export force made the world forget about China as a trading power. This topic from China and South Korea as the starting point, the two countries of cultural products export comparison and research. China and South Korea are deeply influenced by Confucianism and have similar cultural backgrounds. Therefore, the ...
