I目 录目 录...........................................................I摘 要..........................................................IIABSTRACT....................................................III前 言...........................................................1第 1 章 相关理论概述.............................................31.1 场景和场景营销...........................................31.1.1 场景................................................31.1.2 场景营销............................................3第 2 章 互联网背景下场景营销策略现状及存在问题......................................42.1 现状.....................................................42.1.1 场景营销市场环境分析................................42.1.2 场景营销对消费者影响方式（相对于一般营销）..........42.2 存在的问题...............................................42.2.1 场景营销策略的重视力度及管理........................42.2.2 场景营销策略的创新性................................52.2.3 强迫性营销..........................................52.2.4 营销效果的考察......................................52.2.5 技术壁垒............................................5第 3 章 互联网时代下场景营销策略管理对策的分析......................................73.1 高度重视，科学管理...............................................................................73.2 品牌定位，致力创新...............................................................................73.3 群体活动，大众分享...............................................................................83.4 线上线下，有机结合...............................................................................83.5 深度体验，增强互动...............................................................................9结 论..........................................................11参考文献.......................................................12致 谢 13II摘 要当前移动互联网经济飞速发展各企业争相占领市场，使得我国市场经济的竞争愈演愈烈，在这样的背景...
