摘 要随着经济全球化的推进,我国对外贸易持续增长，对外经济和贸易的发展环境已经有了很大的优化和改善。白酒行业在经济全球化背景下高速发展进步，成为具备投资价值的产业之一。白酒是我国特有的酒类，具有悠久的历史和独特的民族文化内涵。从改革之初的蓬勃发展，到“黄金十年”的提升，再到五年调整后的重新起步，我国白酒行业经历了从规模到效益的巨大变化，白酒也是我国在聚会餐桌上常见的物品之一。本文主要通过对海南兴三行商贸有限公司酒类商品出口问题研究，对该公司近年来酒类出口的现状进行分析整理，发现海南兴三行商贸有限公司酒类的生产以及销售的市场在大环境下仍存在着无序、贸易壁垒等整体性的障碍；酒类商品自身也同样存在着酒类生产原料与制造工艺的复杂、产品的质量不合外国规格以及消费者日常饮用的习惯等诸多障碍性的问题。目前发现海南兴三行商贸有限公司的酒类相关产品种类单一、出口的国家和地区数量较少,这些问题都严重影响了海南兴三行商贸有限公司的酒类相关产品出口和对外贸易。最后针对这些问题提出具体的解决方案，给公司提供一个改进的思路，让公司了解到存在的问题并做出进一步的行动。 关键词:白酒出口；酒类品种；国际市场；贸易壁垒；AbstractWith the advancement of economic globalization, China's foreign trade continues to grow, and the development environment of foreign economy and trade has been greatly optimized and improved. Under the background of economic globalization, liquor industry develops rapidly and becomes one of the industries with investment value. Liquor is a special liquor in China with a long history and unique national cultural connotation. From the vigorous development at the beginning of the reform, to the promotion of the "golden decade", and then to the restart after five years of adjustment, China's liquor industry has experienced great changes from scale to efficiency, and liquor is also one of the common items on party tables in China.This paper mainly studied the export problems of Hainan Xingsanhang Trading Co., LTD., analyzed and sorted out the current s...
