摘 要近年来，随着中国社会经济发展和技术进步的持续发展趋势，中国电子设备产业链已显示出良好的发展潜力，出口业务规模也逐步稳定增长。根据商务部 2017 年数据，2017 年中国电子信息技术商品出口达 7897 亿美元，增长率为 35.3％，同比增长 11.9％，比全国外贸出口增速高 4％。目前，中国电子设备出口存在许多问题，例如技术含量低，自主品牌不足等问题。而作为电子产品出口企业中的黑龙江兵商物联网公司，在电子产品出口营销的时候存在着一定的问题，这也导致了其难以扩大自身的规模，实现进一步的发展。 本文首先通过研究黑龙江兵商物联网公司电子产品出口营销策略发展现状问题，对出口过程中的影响因素进行提炼，从多个方面分析公司当前的出口营销的情况，分析出黑龙江兵商物联网科技股份有限公司在出口营销存在的问题及其原因。最后找到能够帮助黑龙江兵商物联网科技股份有限公司分析解决出口营销问题的策略。关键词：电子产品 ； SWOT 分析 ； 出口营销AbstractIn recent years, with the continuous development trend of China's economic, social and economic development and technological development, my country's electronic product industry chain has shown excellent development prospects, and the scale of import and export business process operations has continued to grow. According to the data of the Ministry of Commerce in 2017, the export of China's electronic information technology products reached 789.7 billion US dollars in 2017, an increase of The year-on-year growth rate was 11.9%, which was higher than my country’s export trade growth rate of 4%. Increase by 35.3%, my country's export trade increased by 51.1%. Everyone knows that in the geographical environment of fierce competition in the global sales market, there are many problems in the import and export of electronic products in my country, such as low technological content and insufficient own brands.First of all, this paper studies the current situation of E-product export marketing strategy of Long...
