Analysis of Low Penetration Rate of Electronic Payment in European and American CountriesAbstractIn a 1996 report, the development of electronic currency on the impact of the central bank, the bank for international settlements for the first time explicitly put forward the definition of electronic money, electronic money is a variety of retail trade payment mechanism, electronic cash is stored value and prepaid products, is that consumers have, can be used at any time, recording the funds or the value of electronic equipment, electronic currency by consumers to buy in advance, balance in the process of consumption gradually reduce, electronic currency does not include the application of electronic means to provide traditional banking services, such as online banking and mobile banking, ban