[摘要]本次在是五大区域开展的市场状况调研，是针对万和集团公司的万和油烟机这一产品进行的。此次调查的对象主要是市油烟机消费人群。用过问卷调查和访问调查两种调研方法，了解市油烟机消费者的消费习惯，以与消费者对万和油烟机的评价、万和油烟机在市场的竞争者以与在市场上的地位。通过此次调查，可以达到了解到万和油烟机的不足，以与市场上消费者对油烟机的具体需求，在竞争激烈的油烟机市场中，万和可以针对市场作出具体的营销战略，猎取更多的市场份额，获得更多的企业利润的效果。[关键词] 万和油烟机 调查结果 数据分析 进展建议[ abstract ]This in lanzhou is the five areas to conduct market research, is for the guangdong and group company and the lampblack machine product. The main targets of the survey is lanzhou lampblack machine consumer crowd. Used two research methods of questionnaire and interview survey, understanding of consumer spending habits in lanzhou lampblack machine, as well as the consumers and the evaluation of lampblack machine, and lampblack machine in lanzhou market competitors and position in the market. Through this survey, can be learned and the lack of lampblack machine, and consumers on the market for the specific needs of lampblack machine, in the fierce competition in the market, lampblack machine and can make specific marketing strategy in lanzhou market, get more market share, gain more profits. [ Key words ] And lampblack machine The results of the surveyData analysisDevelopment proposals 目 录1.调查背景. . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.调查目的. . . . . . . . . . . . . . . . . . . . . . . . . . . . 43.调查容. . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.调查对象. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.调查方法. . . . . . . . . . . . . . . . ...
