摘要房地产融资是在房地产开发、流通与消费过程中，通过货币流通和信用渠道所进行的筹资、融资等一系列金融活动的总称。为了从源头控制房地产企业的资金链，国家实行了诸如严格控制信贷规模等一系列调控措施，使得很多房地产企业的资金来源受到了影响，如何以最有效的方式获得资金支持对房地产企业变得至关重要。世联地产顾问股份(以下简称世联地产)是一家专门为房地产公司提供综合服务的上市公司。由于当前外部环境恶化和自身的特点导致公司在融资的过程中遇到了一些问题。本文从融资的一般理论入手，以世联地产顾问股份相关问题调研结果为背景，运用定性与定量相结合的方法，针对世联地产为例的企业融资现状,融资的方案确定以与公司在融资过程中的风险防等方面进行深化的分析讨论,进一步系统的规划融资策略与作出决策,以此规避融资过程中的财务风险，提高融资能力，降低融资成本，促进企业健康持续进展。关键词：融资；房地产融资；融资策略；融资风险AbstractListed companies in both countries the economic development of a dominant position in active markets, expand employment, promote economic development, increase national income, etc. all play a main role in baking. Shenzhen World Union Properties Consultancy Co., Ltd. is a specialized real estate company to provide integrated services to listed companies. The deterioration of the external environment this year and led the company's own characteristics encountered in the process of financing a number of problems. Financing strategy is to ensure the realization of business strategy thinking of the purpose of financing, is the enterprise strategy of sustainable development an important part of the financing, corporate financing is the approach taken in the means and specific countermeasures. In this paper, the general theory of finance, combining small sections of the general situation of listed companies to share the World Union Properties Consultancy Limited, represented by the combination of qualitative and quantitative methods, a...
