传统民间手工艺的市场化发展研究—以苏绣为例摘 要传统民间手工艺强调手工制作，因此同其他产品相比而言，制作周期长、成本高，故而很难在价格和数量上取得优势，此外也没有迎合现在消费者的审美喜好，受到了市场的冷落。可以说不少传统民间手工艺在传承和发展上面临着困境，而仅仅依赖政府的扶持，也只是保证传统民间手工艺继续传承下去。传统民间手工艺只有走市场化道路，才能激发自身的内在活力，使传统民间手工艺企业能有资金和时间反哺技术，吸引更多人才的加入，从而促进传统民间手工艺更好的传承和发展。本文就传统民间手工艺面临着巨大的生存危机的这一背景，阐述了传统民间手工艺的发展现状，针对传统民间手工艺传统民间手工艺市场化发展中存在的问题，从管理模式、产品结构、人才流失、政府扶持四个方面进行了分析，并以苏绣为例，在借鉴苏绣的成功经验的基础上，探讨促进传统民间手工艺市场化发展的政策建议，更好地传承和保护我国传统民间手工艺。关键词：传统民间手工艺；苏绣；市场化ABSTRACTTraditional folk crafts attach importance to handmade , as compared with other products, long production cycle, high cost, and therefore it is difficult to gain advantage in terms of price and quantity, in addition, not to meet the aesthetic preferences of consumers now, the market has been left out . We can say a lot of traditional folk arts and crafts in the inheritance and development is faced with the dilemma, but only rely on government support, but also to ensure that the traditional folk arts and crafts continue to be passed along. Traditional folk arts and crafts only take the road of the market in order to stimulate the inherent vitality of their own, the traditional folk arts and crafts businesses have money and time to nurture technology, to attract more people to join, thus promoting traditional folk arts and crafts heritage and better development. In this paper, the traditional folk arts and crafts facing a huge crisis of survival of this background, describes ...
