本科论文摘要从原始社会到现在信息发达的当下，都离不开科学技术的进步，科技带给人们方便的同时更加让人们认识到了教育的重要性。与之对应的是在现在在中国关于教育行业的发展也越来越壮大。对于前景很好的教育行业，被很多的资本家看好并投入大量资金，导致现在出现了大量的补习机构。小新星教育集团作为当地发展起来的教育机构，随着其他非本土口碑较好的品牌机构大量的涌入以及本地小型教育机构的大量出现，都对小新星教育集团造成了很大的危机感。面对以上这些外部的变化，不论是新的机遇还是更大的挑战，小新星教育集团必须要从自身品牌的竞争力，品牌影响力和对于市场的接受度来做出最好的调整。本文以小新星教育集团为研究对象。在对该品牌内部的一些了解和国内外关于教育机构相关资料的借鉴为基础。根据实际情况，首先从品牌建设的管理优化度开始，通过对该品牌的了解给出了更多的关于优化度的建议，认为小新星教育集团应从差异化品牌定位、品牌规划的强化、品牌传播渠道的改进、核心价值的体现以及企业管理团队等方面加以改进。关键词：小新星；品牌建设本科论文 AbstractFrom the primitive society to the present time when information is developed, it is inseparable from the progress of science and technology. Technology brings convenience to people and makes people realize the importance of education. Correspondingly, the development of the education industry in China is also getting stronger and stronger. For the promising education industry, many capitalists are optimistic and invest a lot of money, resulting in a large number of tutoring institutions. As a locally developed educational institution, Xiaoxinxing Education Group, with the influx of other non-local well-known brand institutions and the large number of small local education institutions, has caused a great sense of crisis to Xiaoxinxing Education Group. Faced with these external changes, whether it is a new opportunity or a greater challenge, Xiaoxinxing Education Group must make the best adjustments from its own brand competitivenes...
