表情包热现象的传播学思考 公共管理专业

表情包热现象的传播学思考 About emoji Popular Phenomenon of Mass Communication Thinking摘要在最开始的社交上，人们往往会在心情好的时候，在纸上会画个笑脸，表达了自己内心的开心愉悦。表情包作为一个可将人的感受变得更加形象化和可视化的载体，尤其是随着智能手机和移动互联网的发展，表情包正在改变人们的交流习惯，一方面拉近了人与人之间的心里距离，另一方面使得人与人之间的沟通变得更加随心。德国哲学家恩斯特·卡西尔说：“人是符号的动物。即用符号去创造文化的动物，动物只对符号做出条件反应，而人把信号变成有意义的符号。”本文通过对表情包的热现象的分析旨在说明：表情包是如何得到受众群体的喜爱，就表情包渐渐渗透大众的日常生活进行分析。表情包作为流行的信息表达方式，改变人们的表达和交流方式，并对社会产生深远的影响。关键词：受众群体、信息表达方式、热现象AbstractAt the beginning of social interaction, people often draw a smiling face on the paper when they are in a good mood, expressing their inner happiness and joy. Expression package as a the feelings of people will become more visualization and visualization of the carrier, especially with the development of smart phones and mobile Internet, expression is changing people's communication habits, on the one hand, reduce the distance between people in the mind, on the other hand made communication between people become more do. The German philosopher ernst cassirer said, "man is a symbolic animal. Animals use symbols to create culture. Animals only respond to symbols in a conditional way, while humans turn signals into meaningful symbols. Through the analysis of the hot phenomenon of emoticons, this paper aims to explain how emoticons get the favor of the audience and analyze the gradual infiltration of emoticons into the daily life of the public. As a popular way of information expression, emoticons change people's way of expression and communication, and have a pr...