北京理工大学珠海学院 2020 届本科生毕业论文Research on Marketing and Development Countermeasures Strategies of Taobao 北京理工大学珠海学院 2020 届本科生毕业论文 Research on Marketing and Development Countermeasures Strategies of Taobao AbstractThe most popular example of e-commerce is online shopping, which is defined as buying and selling goods via the Internet on any device. With the advantages of high efficiency and low price, it brings unprecedented experience to customers and becomes the mainstream shopping method. Meanwhile, it can effectively cover the shortage of SMEs, and bring them opportunities for change and development. Taobao, as a representative of the e-commerce platform, has seen its transaction volume increase year by year, occupying most of the market share. However, the rapid development of other E-commerce companies such as JD and Pinduoduo has also had a certain impact on Taobao. Coupled with various aspects of Taobao is still not perfect, which makes Taobao's position threatened. This paper studies the advantages of Taobao, summarizes the problems in its development process and formulates development strategies for it. It is committed to helping Taobao achieve high-quality development, and has a certain reference for its similar enterprises.Keywords: E-commerce; Taobao; network marketingI北京理工大学珠海学院 2020 届本科生毕业论文关于淘宝营销与发展对策的研究摘 要电子商务最流行的例子是网上购物，它的定义是在任何设备上通过互联网买卖商品。它以快捷高效，价格低的优势为顾客带来前所未有的体验，成为了主流的购物方式。同时它也能够有效地弥补中小企业的不足，给它们带来变革和发展机遇。其中，淘宝作为电子商务平台的代表，交易额逐年上升，占据着大部分的市场份额。但是京东、拼多多等其他电子商务企业的快速发展对淘宝也产生了一定的冲击，再加上淘宝各个方面仍不够完善，使淘宝的地位受到了...
