北京理工大学珠海学院 2020 届本科生毕业论文The Development Strategies of China’s Flower Industry from the Perspective of Supply Chain北京理工大学珠海学院 2020 届本科生毕业论文The Development Strategies of China’s Flower Industry from the Perspective of Supply ChainAbstractWith the development of social economy, consumers' consumption attitude have gradually transformed from focusing on cost performance and practicality to aesthetics and experience. Flower products have thus become one of the popular choices of many consumers in pursuit of spiritual and material life. The past decade has witnessed dramatic changes in China’s flower market while the country has become one of the world's biggest flower-producing countries as well as an important flower consumer and trader. Since the overall investment environment brought by consumption upgrade is leaning towards the consumption field and there are considerate dividends in the process of the flower market shifting from gift flowers to daily flowers, how to seize the opportunity in the vigorous development of the global flower industry and share the dividends brought by the transformation and upgrading of the flower industry has become the focus of domestic and foreign capital.This thesis outlines the current status of the global flower industry, discusses the current problems in the development of the flower industry in China, and proposes several development strategies for improving the management of the flower industry supply chain in China, including improving the auction market, developing flower e-commerce transaction model and encouraging e-commerce giants to bring their supply chains into the market, intelligent supply chain with big data ，fostering the high-quality ...
