90折扣团品牌提升策划案分析

朱晨：90 折扣团品牌策划案90 折扣团品牌提升策略（团队，子报告三）摘要：基于对 90 折扣团在江苏农林职业技术学院的调查，从调查目的、调查对象、调查范围、调查方式、调查内容等方面，大致了解了 90 折扣团在农林学院的现状。我们总结经验从消费者需求出发，顺应市场的发展趋势，我们发现归根结底，网站品牌是硬伤，这直接导致网站销售额不高。90 折扣团想要在大学生中提高品牌度，实现销售额的增长，必须得创新广告策略，增强品牌联想度，加强公司形象宣传，提高品牌的知名度和美誉度，本文将达成这些目标制定一系列切实有效的活动策划案。关键词：品牌提升；大学生市场；90 折扣团90 discount group brand promotion strategy(team, sub report three)Abstract: 90 discount group at the JIANGSU Polytechnic College of Agriculture and Forestry based survey, from the investigation, survey, the scope of the investigation, survey, investigation content, a general understanding of the current situation in the College of agriculture and forestry 90 discount group.We summarize the experience from the perspective of consumer demand,adapt to the trend of market development, we find that in the final analysis,website brand problem is, this led directly to the site sales is not high. 90discount group want to raise the degree of brand among the college students,to achieve sales growth, must be creative advertising strategy, enhance brand association, strengthen the promotion of corporate image, enhance the brand visibility and reputation, this paper will achieve these goals formulated a series of effective planning..Key word:Brand promotion ,Market of College Students ,90 discount group目 录1 调查报告结论分析............................................1附 1：2 活动策划案及预算............................................12.1 活动一：“我是营销达人”校园营销大赛......................12.1.1 赛前准备................................................12.1.2 营销方案销售实战过程....