基于萨丕尔沃尔夫假说对中国奶制品广告的效果分析

摘要本论文以三十个个英文原版乳品字幕和一些官方发布的乳制品广告英文版译文为研究对象。通过从网络上收集消费者对产品的评价和采用访谈方法和问卷调查的方法，调查研究这些广告对消费者思维的引导，以确认分析。本文试图基于萨皮尔—沃尔夫假说对中国奶制品广告差异和共性进行对比总结，探讨乳制品广告语言中所使用的表达方式以及这些广告所产生的效果，从而找出这些语言与消费者想法之间的联系。关键词：萨丕尔沃尔夫假说，访谈法，问卷调查法，奶制品广告AbstractThis thesis takes more than thirty English original dairy subtitles and some officially released English versions of dairy products as research objects. Collecting the consumers’ evaluation of the product which as the result of the advertisements from the web. Additionally, using interview method and questionnaire survey method and gathering some direct consumer ideas about these advertisements to confirm analysis. This thesis attempts to explore the expressions used in the advertising language of dairy products and the ideas generated by these advertisements for consumers to find out the connection between these language and consumer thoughts by comparing the differences and commonalities ofadvertisements based on the Sapir-Whorf hypothesis.Keyword: Sapir-Whorf hypothesis, interview method, questionnaire survey method, dairy products advertisementContent目录摘要 IAbstract IIChapter 1 Introduction 11.1 Research background 11.2 Research questions 11.3 Research significance 21.4 Organization of thesis 2Chapter 2 Literature Review 42.1 Previous studies on The Sapir-Whorf hypothesis 42.2 Previous analysis about dairy product advertising 5Chapter 3 Research Design 93.1 Theoretical framework and methodology 93.2 Research method and data analysis design 11Chapter 4 Data Analysis and Discussion 134.1 Case study of special word of Chinese dairy advertising 134.2 Ca...