Analysis of Cultural Factors in International Marketing

I北京理工大学珠海学院 2020 届本科生毕业论文Analysis of Cultural Factors in International MarketingAnalysis of Cultural Factors in International MarketingAbstractInternational marketing has many differences from domestic marketing. International marketing is not only influenced by the world economic development, but also by the cultures, religions, customs and other aspects of the target market country or city. Culture occupies an extremely important position in international marketing. In many ways, cultural factors are the core for influencing international marketing. Culture is the key factor in forming differences between regions and nations, II北京理工大学珠海学院 2020 届本科生毕业论文which also penetrates into all aspects of international marketing. Because peoples are brought up under different cultures with different religious beliefs, languages, and values, they, as consumers, have different attitudes, behaviors of consumption, and different demands for international marketing. But cultural differences have both positive and negative effects on international marketing. Therefore, before conducting international marketing, enterprises should analyze and study the cultural differences between the target country and the home country, adapt to the new cultural background, and adopt the corresponding strategies and measures according to the types and influences of cultural differences between the two countries, which can make the enterprise more successful in international marketing activities.Keywords: international marketing, cultural differences, influence, strategies. 文化差异对国际市场营销的影响摘 要国际营销与国内营销有很多差异。国际营销不仅受世界经济发展的影响，而且还受目标市场国家或城市的文化、宗教、习俗和其他方面的影响。文化在国际营销中占有极其重要的地位...