B2C 模式下中小跨境电商企业逆向物流模式研究 PAGE \* MERGEFORMAT I北京理工大学珠海学院 2020 届本科生毕业论文B2C 模式下中小跨境电商企业逆向物流模式研究摘 要近年来，“互联网＋外贸”的运营思路前景光明，加入到跨境电商竞争浪潮之中的中小企业与日俱增，都想分得“跨境电商”一块蛋糕。但 B2C 模式下中小型跨国电子商务企业资金实力有限，无法建成自己的跨境电商逆向物流体系，在遭遇到以退换货为主的逆向物流问题往往束手无策。本文基于统计分析法和定性分析法的方法，以B2C 模式下中小跨境电商企业逆向物流模式为研究对象，分析了 B2C 模式下中小企业跨境电商逆向物流的发展现状，对 B2C 模式下中小跨境电商企业逆向物流在发展中存在的难题进行总结。针对出现的难题，分别从中小跨境电商企业、物流公司、政府方面进行深入分析，结合中小跨境电商企业遇到的实际问题提出合理建议，降低 B2C 模式下中小跨境电商企业在退换货引起的逆向物流方面的花费，促进中小跨境电商的蓬勃发展。关键词：B2C；中小企业；跨境电商；逆向物流 PAGE \* MERGEFORMAT IV北京理工大学珠海学院 2020 届本科生毕业论文Research on the Reverse Logistics Mode of Small and Medium Cross-border E-commerce Enterprises under the B2C ModelAbstractDuring recent years, the operation of "Internet + foreign trade" has bright prospects, and the small and medium-sized enterprises that join the tide of cross-border e-commerce competition are growing day by day, all want to get a piece of cake of "cross-border e-commerce ". However, under the B2C mode, the small and medium-sized multinational e-commerce enterprises have limited capital strength and can not build their own cross-border e-commerce reverse logistics system, which is often helpless in the face of reverse logistics problems dominated by return and exchange. This paper, based on statistical analysis and qualitative analysis, takes the reverse logistics model of small and medium-sized cross-border e-commerce enterprises under B2C mode as the research object, analyzes...
