NBA赛事在中国的传播策略研究 体育运动专业VIP专享

2NBA 赛事在中国的传播策略研究摘 要NBA 赛事在中国传播已有多年，通过微博短视频转播，电视台、网络视频网站转播，文字转播等方式向广大中国球迷传播，已形成固定的传播模式。通过引进中国球员，打造符合中国球迷的的传播方式等传播策略，更是吸引了更多的中国球迷。然而,NBA 赛事在中国的传播过程中，仍然存在受到中国政策局限，文化背景冲突，NBA 中国成员过少等一系列问题，要提升 NBA 赛事在中国的传播力度，应当调整国内相关政策，改善传播过程中的文化差异，吸收更多中国球员，通过针对性的调整，NBA 赛事在中国的传播策略才会更为完善。关键词： NBA 赛事；传播32AbstractNBA games spread in China for many years, through weibo short video broadcast, broadcast, television, network video website broadcast spreads the Chinese fans, such as text, has formed the fixed model. By bringing in Chinese players and creating a communication strategy that matches the Chinese fans, they are attracting more Chinese fans. NBA games, however, in the process of the spread of Chinese, there are still limited by China's policy, culture conflict, NBA China too little member, and a series of problems, to promote the spread of the NBA tournament in China, should adjust domestic policies, improve the cultural differences in the process of transmission, absorb more players in China, through the corresponding adjustment, NBA games in China's communication strategy will be more perfect. Key words: NBA games spread yao Ming3目 录一、绪论.................................................................................................................................11.研究背景......................................................................................................................12.研究意义......................................................................................................................1（1）研究目的.................................................................