如何创造价值（形象化的精彩演绎）(PPT28页)

Focus on: Creating Value Hey Robin,why do I want to create valuein the first place?Can we review this? You need to create valueso that:a. People find something useful on your site andb. Want to come back for morec. You can start engaing them and having conversationsc. Search engines like you more OK Robin,but besides publising articles and blog postshow do you create real value? The proper way to think,when considering what “value” items to create, is to look at a. what your readers would appreciate most first, and then b. what you can use of the assets you have that could match that need. For example:your readers may want to know how YOU do certain things or how to achieve something specific, and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose. Content Format Types Ok, now I understand... Cool.But HOW do I know which type of “value” content is best to use? 1.What your audience wants(You need to ask them)2.What the competition doesn’t do3.What is not easy for others to replicate4.What you know well or are very passionate about5.What you have already built assets on that you can at least in part re-useCriteria for selecting what content to createSelect “value” based on: What is it that makes somethingreally “valuable” ? 1.UsefulUnique recognizable traits of "value" objects 1.Useful2.PersonalUnique recognizable traits of "value" objects 1.Useful2.Personal3.UniqueUnique recognizable traits of "value" objects 1.Useful2.Personal3.Unique4.ExclusiveUnique recognizable traits of "value" objects 1.Useful2.Personal3.Unique4.Exclusive5.ScarceUnique recognizable traits of "value" objects 1.Useful2.Personal3.Unique4.Exclusiv...