高中英语 Unit 1 Advertising单元小结教学案 牛津译林版必修4-牛津版高一必修4英语教学案

Unit 1 Advertising With the development of the economy, advertisements have become an important part of our lives, which use words and pictures to persuade people to buy a product or service, or to believe in an idea.There are two main types of advertisements.A commercial advertisement is one which someone has paid for to advertise a product or service.Although there are laws to protect people from advertisements thatcheat people, we must be aware of the skilful methods used in ads to try and sell us things, which make us feel pleasedwith the nice comment about a product.Even if an ad does not lie, it does not mean it is altogetherinnocent.We must not fall for this kind oftrick.Another kind of ads is PSAs which aremeant to educate people about health, safety, or any other problem that affects public welfare.When it comes to ads, we must all use ourintelligence and not be a slave to them.随着经济的发展，广告已成为我们生活中的重要组成部分；广告通常用词汇和图片来说服人们去购买某一产品或服务，或相信某一观点。广告主要有两种类型。商业广告是一种人们为了宣传某种产品或服务而花钱做的广告。尽管法律保护人们免受广告的欺骗，但我们必须明白广告为了卖给我们东西所使用的一些技巧方法，它们常常让我们对某一产品的赞美的评论感到满意。即使广告不撒谎，也并不意味着它完全是清白的。对于这种伎俩，我们一定不要上当。另一种是公益广告。其目的是就健康、安全或者其他影响到公共利益的问题对人们进行教育。每当谈到广告时，我们要有自己的才智，而不能成为其奴隶。加餐练(一) 完形阅读组合练Ⅰ.完形填空While shopping for some toys for my grandkids as Christmas gifts, I saw a little boy about five holding a lovely doll at the corner. He kept __1__ her hair and he held her so gently, appearing as if __2__ to pay for the doll.When __3__ who the doll was for, he said, “It is the doll my sister wanted so ...