高中英语：unit11 lesson3 the advertising 学案（北师大版必修4）

Unit 11L 3 The Advertising GameRead the text do the exercise “true or false”1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4.Producing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customers bored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standards of visual design.Language points:1. sb /sth be likely to do = It is likely that 有可能， 有希望的Tickets are likely to be expensive.入场券可能很贵It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。2. locate v. 确定……..的位置， 找出…….的位置, 设立. Location n. 场所， 所在地The information office is located on the first floor. 咨询室设在一楼。Where is the new factory to be located? 新工厂将设于何处？3. suitable adj 适当的，合适的 后接 for sth. 或 to do sth. The programme is not suitable for children. 这个节目儿童不宜。I don’t have angthing suitable to wear for the party. 我没有适合在聚会上穿的衣服。 4. consist of = be made up of 由… 组成， 构成The country consists of hundreds of islands这个国家是由数百个岛屿构成的。 consist in 存在于，在于5. create vt.创造；创作；造成The main purpose of industry is to create wealth.That would create a wrong impression. Creation n. 创造；作品 Creative adj. 有创造力的，创造性的 Create 和 invent：Create 意为“创造； 造成； 引起”，侧重“创新”Invent 意为“发明”，指创作出原来没有的东西，并强调该发明对人类进步的推动和促进作用。Your behavior will create trouble sooner o...