幼儿体感教育商业项目计划书设计 ABSTRACT As incomes rise and the liberalization of the twochild policy, the consumption expenditure on education of Chinese residents is continuing increasing.Educationmarketinghave grown rapidly.The rigid demand of the early childhood education market is stronger and hundreds of billions of early childhood education markets will boom.Meanwhile,with the booming speed development of science and technology such as the Internet and multimedia technology, the way of education is undergoing profound changes.The pattern of Internet + continues to infiltrate into the education industry. The model of Internet + education and artificial intelligence products have become the research focus of the major educational institutions. AR, VR, and the interactive technology of body sensation have been widely used in classroom teaching, and gradually into the family. Some even think that the education industry is about to enter a virtual age. Firstly, this paper summarizes the research status and describes the research methods,ideas and structure of this paper about somatosensory education at home and abroad bycollecting and reading literature and materials what related with Somatosensory technology and education. Then through the summary of ABC Company and its somatosensory educationproject, the author thinks that ABC Company has the ability and condition to develop the somatosensory education project. Secondly, this paper will analyze the macroenvironment by PEST analysis, the industrial environment by Porters fiveforce model, and the project by SWOT analysis.Besides thinks that the somatosensory education project has a good internal and external environment. The company should adopt the advantageopportunity str...
