2014-2015学年高中英语 Unit 5 Inside advertising A samp le lesson plan for Using Language教案 新人教版选修9

Period 3 A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communication. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structur es and topic ideas covered in this unit. Objectives■ To help students listen, write and speak about advertising■ To help students read the passage KEPPING ADVERTISERS HONEST ■ To help students rewrite what has readProcedures1. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign. You see radio advertising has a long history in the West.2. Listening Go to page 47. You are to listen and tick and listen and write.● Pre-listening exercises What service businesses often advertise over the radio? What points are important to consider when making a radio commercial?● While -listening exercises Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Pr ess the "Final Score" button to check your quiz.●Post-listening exercises What are your opinions about these questions?○What elements make a radio commercial really great? ○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question? ○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?3. ...