用心 爱心 专心课 题M4U1课时9-1New words 1主备人Swan授 课 时 间200809教 学 目 标Have ss learn some knowledge about advertisement.Get ss to be fully involved in the discussion, express their ideas and practice their spoken English.教学重、难点To let students know something about advertisement.To improve students’ speaking ability教、 学 具Slides预习要求Workbook教师活动内容、方式教法学法Teaching procedures:Step 1 Greetings and Lead-in Teacher: Good morning, boys and girls, when you watch TV, what do you often see …Step 2 Presentation1. A brief introduction of ads and give some examplesWe have two basic types of advertisements. One is A commercial advertisement (CAs 商业广告), and the other is Public service advertisement (PSAs 公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1)Make it possible with Canon. 佳能数码相机广告 2)The daily modern 日产（尼桑）汽车广告 3)Planned Parenthood Children by choice, Not by chance4)There’s no better way to fly. 德国汉莎航空 5)The power of dreams 本田汽车广告6)Make Poverty History7)Like no other 索尼产品广告8)Take TOSHIBA, take the world. 9)One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 1)We can beat extreme poverty, starvation, AIDS. But we need your help2)The choice of a new generation. 新一代的选择。——百事可乐 3)Ask for more 渴望无限——百事流行鞋4)Impossible made possible 使不可能为可能——佳能打印机5)We're not asking for your money; we're asking for your voice.1. reading the instruction and discussion1)Guide students read the instructions and focus on the six posters.2)Then encourage ss to form pairs and discuss the content of each poster. ·what image(s) can you see on each poster? ·what can yo...
