摘 要从‘引进来，走出口’政策在中国不断普及以后，各种国外的高新技术和产品不断涌入我国，与此同时，我国产品也开始大量输入到国际市场，其中手机行业的出口较为典型。例如我们熟知的 vivo 手机，仅 2013 年三季度其出口到其他国家的数量就达到了 1270 万部，4.8%市场份额跻身全球第三，成为 Q3 排名榜上实至名归的明星，并且在全世界范围内成为畅销的智能手机品牌，但是虽然 vivo 手机的销量不容小觑，但是 vivo 手机的出口泰国竞争力也并非畅通无阻，其中比较严重的问题就是 vivo 手机遇到了其他国家的反倾销调查，其原因是因为该品牌在国外销售产品的过程中一直奉行低价策略。本文选择 vivo 手机为研究对象，从不同角度分析其出口泰国的实际情况和具体策略，在此基础上综合有关的文献资料和市场情况，同时兼顾国际市场的发展趋势，为 vivo 今后更好出口到泰国市场提出针对性建议。旨在为 vivo 手机今后开拓国际市场，不断提高自身竞争力提供可行性建议。关键词：vivo 手机；出口；竞争力ABSTRACTFrom the implementation of the "Chinese to exit" policy, the introduction of a large number of foreign advanced products and advanced technology, China has also increased the pace of external development, a large number of domestic mobile phone in China but also exported to foreign countries, according to statistics, the three quarter of 2013, vivo mobile phone shipments 12 million 700 thousand, 4.8% market share among the third in the world, become the Q3 ranking deserved star. To increase brand awareness and through the vivo mobile phone market share, and low-cost strategy, so as to establish their own brand image, to become a world famous brand selling smart mobile phone, but although vivo mobile phone sales should not be underestimated, but the vivo mobile phone export competitiveness of Thailand has also encountered many problems, such as vivo mobile phone use of low-cost strategy by the international trade export market to meet his country's anti-dumping and for...
