陕西省定边县第四中学高中英语 Unit 5 Inside advertising 背景材料 文章 How do you build an ad campaign 素材 新人教版选修9Advertisements using various kinds of ads to reach a particular audience.When you start a successful ad camp aign, you must have a clear goal and target audience in mind. It is importan t to know exactly the message you want to send to people and what you a re trying to get them to do. In an ad campaign you have the chance to advertise using different kinds of media including newspapers, magazines, billboards, mailings, etc. There are three questions you must first consider:1. Who is the audience for your ad campaign?The people you want to reach are yo ur target audience. In order to determine your audience, you will need to do a little research. You will need to know what the audi ence already thinks, so you can create t he right message for the right people.2. What do you want your ad campaign to say?After you have decided who your target audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the way the audience will react. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself:
