目 录一、会展调查............................................................................................3•1、展会介绍................................................................................................3•2、展会时间................................................................................................4•3、展会地点................................................................................................4•4、主办单位................................................................................................4•5、展会规模................................................................................................4•6、展会展品................................................................................................4•7、展会主题................................................................................................5•8、展会目标................................................................................................5•二、会展立项策划........................................................................5•1、宏观市场环境分析................................................................................5•2、微观市场环境分析................................................................................6•3、市场环境评价分析................................................................................7•..................................................................................................................8三、进度计划表........................................................................................811 月 1—7...............................................................................................................88—12.......................................................................................................................813—16.....................................................................................................................821—22.............