2河南科技学院2025 届本科毕业论文论文题目：主题饭店竞争力提升对策探析 学生姓名：邓营营所在院系：新科学院所学专业：旅游管理导师姓名：杨国堂完成时间：2025 年 5 月摘 要在消费的个性化特征日益显著的情况下，近些年来，主题饭店以其定制化、个性化、特色化的产品和效劳受到了越来越多的消费者的关注与青睐。同时，众多优秀的世界连锁酒店纷纷涌入我国，形成新的竞争格局。与世界酒店连锁集团相比，中国酒店业存在“小、弱、散等缺点。主题酒店虽然作为新型的〞饭店开展模式,但如何构建并提升其核心竞争力问题,已显得非常紧迫和具有现实意义。本文讨论了我国酒店业核心竞争力的构成要素、当前我国酒店业核心竞争力的状况、主题酒店核心竞争力缺乏原因分析及如何提升主题酒店业核心竞争力的对策及途径。 关键词：主题；竞争力；文化；品牌；效劳AbstractIn the circumstances of that the consumers' personality characteristics increase significantly, in recent years, the theme restaurant is concerned and liked by more and more consumers because of its customized, personalized, characteristics of the products and services . At the same time, many of the world's best hotel chain come to China one after another, which occur to a new competition. Compared to the Group hotel chain in the world, the Chinese hotel industry has lots of shortcomings, such as small, weak, casual. how discussed emphatically to promote the subject hotel competitive power. The competitiveness in the field of our hotel, which is considered as the third and service trade, is becoming more and more intense. How to construct and raise its core competitiveness is seen to be urgent and kink of realistic. This article studies its component parts, anylizes its current situation, put forward the insufficiency of its competitivenessKey words：the theme； competitiveness；cultural； brand；services目 录引言................................................................11 主题饭店及其竞争力的涵义............
