目 录第一章 总 论............................................................................................3一、项目摘要......................................................................................3二、可行性讨论报告编制依据..........................................................3三、综合评价和论证结论..................................................................3四、问题与建议..................................................................................3第二章 项目背景.......................................................................................3一、项目提出的背景..........................................................................3二、项目建设的必要性......................................................................3第三章 建设条件.......................................................................................3一、项目概况......................................................................................3二、项目建设的有利条件..................................................................3三、主要障碍因素及解决方案..........................................................3第四章 建设单位基本情况.......................................................................3一、建设单位概况..............................................................................3二、研发能力......................................................................................3第五章 市场分析与销售方案...................................................................3一、市场分析......................................................................................3二、产品生产方案..............................................................................3三、销售策略和营销模式..................................................................3四、销售队伍和销售网络建设..........................................................3第六章 项目建设方案................................................................................
