一节英语阅读课教学课后反思案例 高三 刘占勇[教学过程](课前欣赏一些经典 flash 与 video 广告,以激发学生对英文广告得兴趣,培育广告审美情趣)师:(导入新课)Just now we watched a lot of advertisements、 Do you enjoy them
What do you think of them
Which one makes the deepest impression on you
生:……(3 分钟导入课文)师:You see ads are so amazing、 Today we are going to read about the passage Advertising、(通过 brainstorming, scanning, fast reading 与 detailed reading 等形式,学生理解课文,用时 25 分钟)师:Since you have looked through the passage, I’d like to know what you have learned from the passage、 (通过两部分 Say something about advertising 与 Find out the advantages and disadvantages of advertising,检查学生对课文得理解,并让学生适当扩充有关广告得信息
用时 7 分钟)师:You have learned a lot about advertising、 But what makes a good advertisement
Let’s have a discussion、(通过这一讨论,列举广告得要素,并介绍广告心理学中得 3B:(BeautyBaby Beast) 理