目录第一章 项目概论...........................................................11.1 项目提要...............................................................1第二章 项目背景...........................................................22.1 项目概况...............................................................22.2 项目建设必要性........................................................52.3 项目建设的条件.........................................................6第三章 项目可行性及建设条件...............................................83.1 项目区概况.............................................................93.2 项目建设条件优劣势分析...............................................9第四章 市场分析与产品销售方案............................................114.1 市场分析..............................................................114.2 产品营销策略、方案和营销模式..........................................134.3 项目产品市场风险因素分析..............................................134.4 项目市场存在问题分析..................................................144.5 防范和降低风险对策...................................................15第五章 项目建设方案......................................................165.1 产品方案..............................................................165.2 建设规划和布局.......................................................165.3 建设标准..............................................................175.4 生产工艺技术方案......................................................175.5 设备方案..............................................................185.6 设计原则..............................................................195.7 节能减排设施..........................................................19第六章 投资概算与资金来源................................................206.1 投资估算.............................................................206.2 资金来源.............................................................206.3...