县医院新建外科楼建设项目可行性讨论报告 目 录一、总论............................................................................................1（一）项目概况............................................................................1（二）项目编制依据....................................................................6（三）问题与建议........................................................................8二、项目建设的背景和必要性......................................................10（一）政策背景分析..................................................................10（二）项目区社会经济状况......................................................14（三）本行业及关联产业进展现状..........................................14（四）项目建设的必要性..........................................................15三、承办单位概况..........................................................................18（一）概况..................................................................................18（二）研发能力..........................................................................19（三）财务状况..........................................................................19（四）法人代表基本情况..........................................................19四、市场分析与销售方案..............................................................20（一）市场分析..........................................................................20（二）市场竞争优势分析..........................................................29（三）营销方案、模式及策略..................................................33五、项目选址与建设条件..............................................................38（一）场址所在位置现状..........................................................38（二）场址建设条件..................................................................39六、建设方案..................................................................................41（一）建设规模与布局............................
