题目：基于数据挖掘的信任管理机制在团购网站中的应用 院 系 信息学院 专 业 电子商务 班 级 电子商务 2 班 学生姓名 刘秋霞 学 号 1121300084 导师姓名 郭 风 导师职称 副教授 2025 年 4 月 6 日【 摘 要 】美国Groupon 团购模式出来之后，中国的团购市场纷纷引进模仿。由于团购网站的可复制性强，且没有大企业的垄断，无论是创业还是大公司都开始涉足这个未开发的领域。不到半年的时间内，国内就已经有5000多家团购网站。从当时的行业领头羊24券在后来的经营上出现问题，克扣商家资金等到最后的倒闭，团购行业掀起了一股倒闭热潮，直到后来的2000多家团购网站的倒闭消逝。充分说明，想要持续经营团购网站，信任是关键，这决定了企业是否能够持续进展。本文从数据挖掘的角度，通过100 名消费者的调查问卷，从消费者、商家、团购第三方的各个因素进行频率分析。希望从分析结果中发现消费者在团购过程中影响信任的关键因素，以便于第三方团购网站可以针对性做好对策，从而可以促进消费者对网络团购的信任，以此能够持续消费。关键词：团购；信任管理；数据挖掘【 Abstract 】Since American company group-buying model has come out later, China's market is gradually made the introduction of imitation.As a result of the group-buying is of strong replication, and there is no monopoly of big companies, neither in business and big companies in the undeveloped areas.Less than half a year's time, it has been more than 5000 domestic group-buying websites.From the industry leader in 24 coupons in the later business problems, skimp on business money to wait until the final collapse, group purchase industry caused an upsurge failed, until the collapse of the more than 2000 sites disappear.Fully shows that if someone want to continue as a going concern group, trust is the key, which determines whether companies can achieve the sustainable development.This article aim at the perspective of data mining, through questionnaires of 100 consumers from consumers, merchants, group purchase frequen...
