小家电行业调研报告概述......................................................................3行业状况..................................................................32.1 行业总体状况......................................................32.1.1 小家电分类..................................................32.1.2 小家电行业宏观环境特点......................................42.1.3 家电行业的特点..............................................82.1.4 我国家电企业 2025 年出口状况..................................92.2 小家电行业分析...................................................152.2.1 国内外主要生产厂商及其竞争格局.............................152.2.2 小家电市场格局.............................................242.2.3 小家电如何应对国外政策风险.................................272.3 厨房小家电讨论...................................................292.3.1 厨房小家电缺乏绝对的市场领导者.............................292.3.2 大量的资金和资源资本汇聚到厨房小家电领域....................322.3.2 厨房小家电的竞争趋向.......................................36灿坤集团讨论报告.........................................................42前言.................................................................423.1 全球化路线下的进展战略选择........................................433.1.1 集团内部的全球范围整合： 全球比较优势集于一身...............433.1.2 外部资源转化为集团优势......................................443.1.3 品牌战略的改弦更张..........................................443.1.4 全球化战略定位：............................................463.2 垂直架构与集权式管理..............................................463.2.1 垂直性组织结构..............................................463.3.2 差异化......................................................503.3.3 一切服从于核心竞争力.......................................503.3.4 核心竞争力与多元化扩张.....................................513.4 财务状态与特征....................................................523.4.1 财会...
