我国论移动电子商务的应用与创新初探学位论文

AbstractMobile commerce is the integration of mobile information services and e-commerce product, the payment convenience, users can conduct a variety of ways in different circumstances paid, the user a large scale. Good credit mechanism, the user has a unique identifier that mobile phone number, to facilitate the sale, recording the data. The development of mobile e-commerce is built on the basis of the rapid development of the network. China is just entering high-speed electronic era. The rapid rise mobile commerce in China just follow the "Eleventh Five-Year" plan to develop and adapt to new economic model, to improve productivity. China's mobile e-commerce, although growing rapidly, but the imbalance in regional development.Combined with China's national conditions, development of mobile e-commerce can not go past the old line, should try to cross the development, explore new markets, more emphasis on "business" and not fun to find more business opportunities. Among them, the government's lead and promote the balanced development of mobile e-commerce play a central role, including policy ease, legal supervision, funds to promote so.Good environment is essential for development, especially by carrying the mobile electronic commerce.Key Words：mobile e-business，development, tactics引言 由于移动通信和互联网技术的迅速进展，基于移动互联网的移动电子商务凭借其能随时随地提供个性化服务能力的优势，成为当前电子商务领域的热点。所谓移动电子商务（M-Commerce），是指通过手机、PDA（个人数字助理）、传呼机等移动通信设备与无线网络技术有机结合所构成的一个电子商务体系。移动电子商务能提供 PIM（个人信息服务）、银行业务、交易、购物、基于位置的服务、娱乐等服务。 1 相对于传统电子商务，移动电子商务增加了移动性和终端的多样性，答应用户访问移动网络覆盖范围内任何地方的服务，并以其特有的移动支付和基于位...