trade and soon become the popular out port agricultural product in the world. The paper chose West Lake Longjing tea develop the UK market that the important tea industrial city in Hang Zhou Province to have a research. Focus on tea market of supply and demand situation, analysis its strengths and weaknesses, opportunities and threats. Discuss the marketing, strategy to explore the tea business in the end. Although China as a tea exporting country has comparative advantages on the production, tea sales are at a disadvantage in the international market. So Chinese tea expansion should analysis the UK tea market characteristics carefully, and change traditional marketing strategy to modern marketing strategy. That will make the Chinese tea more and more particular in the world, and improve the international competitiveness continuously.In this paper, the innovations lies in the tea business as a research object, grasp the full scope of a regional industrial, development level and the reality of the situation, the relevant strategies to enhance the capacity of the tea business management development of regional tea.Key Words ： West Lake Longjing tea, Green tea, United Kingdom market, SWOT analysis, Marketing strategy引 言中国是茶叶源产地和第一生产、消费大国，目前我国茶叶市场整体需求趋于饱和，消费增长速度低于茶叶生产能力的扩张速度，呈现供大于求的市场特征，所以开发国际市场是中国茶企的新出路。另一方面，英国每天要消费过亿杯茶饮，这无疑是全球最大的茶叶消费市场之一。面对如此庞大的市场，即使只在一个细分市场上占据小小的份额，也能获得巨大的利润。由此看来，打开英国茶市场必定成为中国茶企制定国际营销策略的新目标。但被称为“一流品质，二流包装，三流价格”的中国茶能否打开英国市场，将迎来严峻的挑战。1.中国绿茶市场现状分析1.1 我国绿茶市场概况中国是世界茶叶的发源地，早在 3000 年前中国就开始栽...
