文摘要要本文主要讨论商务谈判中礼仪的形式、风格、作用，从不同的方面进行对比并且运用案例分析礼仪在商务谈判中的作用是如何体现的。熟练得体的运用国际商务礼仪有助于双方在平等互利的基础上建立贸易关系，树立自身的良好商业形象，促进从事国际商务跨文化交际活动的双方相互交往沟通和传递信息，从而获得商务活动的成功。 同时指出，由于文化不同世界上各民族都有其独特的商务礼仪原则或准则，因此我将学习不同文化背景下人们应当如何在商务谈判中运用礼仪的相关技巧。关键词： 礼仪；商务谈判；策略Table of ContentsiiAbstract...........................................................................................................................................i摘要.................................................................................................................................................ii1.Introduction………………………………………………………………………………….....1 2.Literature Review.......................................................................................................................2 2.1 Different Negotiating Styles in Eastern and Western Countries…………....…..…………22.1.1 Eastern countries.......................................................................................................22.1.2 Western countries…………………………………………………………………..32.2 Different Business Etiquette and Custom in Eastern and Western Countries……....….…42.2.1 Status……………………………………………………………………….………42.2.2 Task versus time concepts........................................................................................42.2.3 Chinese "Yes" versus American "Yes".....................................................................43. The Meaning of Etiquetee in Business Negotiation…………………………………………63.1 Understanding Culture Differences………………………………………………………..63.2 Promoting an Effective Business Negotiation....................................
