牛津英语模块四unit1-unit4知识点VIP专享

Unit 1 Advertising (Module 4)【考点释析】1 、 An advertisement provides information and uses persuasive language and exciting images toencourage people to buy a product or service or believe in an idea、 广告通过提供有关信息、使用劝导性语言与令人兴奋得图象来鼓舞人们购买某种产品或服务或者就是信任某种理念。provide vt、 供应, 供给 vi、 实行预防措施；赡养 provide forprovide food and shelter for a family 为家庭提供食物与住宿Sheep provide us with wool、 羊供给我们羊毛。She provides for her family by working in a hospital、 她靠在医院工作来养家。The school supplies books to the children、 学校供应孩子们书籍。Cows supply us with milk、 奶牛给我们提供牛奶。【拓展】provided/providing that… = on condition that… conj、 倘若 Provided/Providing that he doesn’t come, what shall we do?2、 A commercial advertisement is one which someone has paid for to promote a product or service、 商业广告就是广告客户支付费用以推销某种产品或服务得广告。 ① pay for sth 花钱买某物；付出代价，得到报应；偿还，赔偿pay three dollars for a hamburger 花三美元买了一个汉堡包You’ll pay for this mischief! 您会因恶作剧而受惩处！ She paid the price for her laziness、 她为自己得懒惰付出了代价。② promote 增进，促进；提升，使晋级；宣传，推广，推销（商品等）commercials promoting a new product 促进新产品销售得商业广告 promote growth / prosperity / understanding 促进增长/繁荣/了解 be promoted (to be) captain / to the rank of captain被提为队长The boy was promoted to the fourth grade、 这个男孩升到四年级。3、 PSAs are meant to teach us and help us lead better lives、 公益广告旨在教导大众，为改进人们得生活提供帮助。mean 意欲；打算 (mean to do sth)I meant to go running this morning, but I overslept、我今日早晨本打算去跑步，但就是我睡过头了。be meant for = be intended for 打算用作…be meant to do = be intended to d...