粤茂激光设备有限公司的电子商务模式研究学位论文

中文摘要电子商务模式是以信息技术为载体，以数据为依托，以企业为活动主体的一种全新的商务模式。这种全新的商务模式为企业的竞争力与进展带来了契机，方便了企业之间贸易往来、增强了信息的流通与共享，同时也给企业的内部控制带来了新的问题和挑战。正确地选择电子商务的模式是成功实施电子商务的关键因素之一，而模式选择应该从多个角度综合考虑，才能选择最适合企业本身的模式。本文通过对粤茂激光设备有限公司在电子商务经营上存在的问题进行讨论、分析，寻找适合该公司进展的 B2B 电子商务模式，并提出进展该模式的一些建议，使公司在巩固原有市场的基础上，拥有更大的市场机会。关键词：信息技术，电子商务模式，B2BAbstractE-business model is based on information technology for the carrier to rely on data to enterprises as the main activity of a new business model.This new business model for the enterprise's competitiveness and development has brought opportunities to facilitate trade between the enterprise and enhance the flow and sharing of information, but also to the enterprise's internal control has brought new problems and challenges.The right to select the successful implementation of e-business model is one of the key factors of e-commerce ， and mode selection should be taken into account from multiple angles in order to choose the most suitable model of the enterprise itself.Based on the Yuemao Laser Equipment Co.,Ltd.Thecompany's problems in e-business research, analysis, and searching for the company's development of B2B e-business models, and proposed that develops this pattern some suggestions, causes the company in the consolidated original market foundation, has the bigger market opportunity. Key words: informatioon technology， E-business model, B2B1 绪论1.1 讨论背景互联网的快速进展，使整个人类社会进入到网络经济时代。随之电子商务这种新的商务运作方式在全球快速的普及，2025 年，尽管中国经济受到了国际金融危机的洗礼，但中国电子商务仍保持...