万豪酒店品牌管理讨论报告目录一、品牌符号...................................................................................................................3（一）万豪名称...............................................................................................................3（二）万豪标志...............................................................................................................3（三）万豪广告语...........................................................................................................3（四）万豪香气...............................................................................................................3二、品牌识别...................................................................................................................3（一）品牌识别的成功之处...........................................................................................3（二）品牌识别的不足...................................................................................................4（三）对营销的影响.......................................................................................................4（四）品牌在市场中的现有地位...................................................................................5（五）主要竞争对手.......................................................................................................5三、品牌定位...................................................................................................................6（一）未来面临的问题...................................................................................................6（二）解决方案...............................................................................................................7四、品牌体验...................................................................................................................7（一）万豪酒店带给消费者的体验.............................................................................7（二）品...
