汉字摘要 伴随城市化进程加紧，越来越多人涌入城市，造成城市生活节奏加紧，各种各样生活压力也不停显现出来。近几年越来越多城市居民渴望回归自然，向往恬淡宁静乡村生活。自上世纪九十年代，以吃农家饭，住农家屋，干农家活，享农家乐为主要形式“农家乐”旅游应运而生。并以其开发成本低，需求量大，见效快特点快速在全国各地进展开来，展现出欣欣向荣进展态势，成为国内旅游业热点。 本文将在前人讨论和实践基础上，意在探讨农家乐旅游相关概念，从其进展现实状况及意义入手，分析、借鉴国内外农家乐旅游经验，阐述衢州农家乐旅游进展现实状况和特点，并对其进行 SWOT 分析，进而有针对性提出可连续进展对策。 全文分为六个部分，第一部分是绪论，主要介绍选题目标及意义，国内外讨论综述，讨论方法，讨论内容。第二部分为农家乐旅游相关概述，包含农家乐旅游概念及辨析农家乐旅游分类和特点以及进展农家乐旅游意义。第三部分农家乐旅游进展现实状况概况，包含国内外进展概况。第四部分是衢州市农家乐旅游进展现实状况概述，包含进展现实状况、特点以及进展成效。第五部分对衢州市农家乐旅游进行 SWOT 分析。第六部分为针对衢州市农家乐进展现实状况提出可连续进展思绪和对策。 关键词：衢州、“农家乐”旅游、SWOT 分析 Abstract With the city to speed up the process, more and more people come into t city,leading to the city to speed up the pace of life, various kinds of lif show. In recent years, more and more city residents eager to return to natu is quiet of the country. Since the last century ninety's, to eat farmers rice,live farm house , dry farmers live, enjoy the music farm as the main form of "Nongjiale" tourism emerge as the times require. With the development of low cost, high demand, from the development characteristics of quick rapidly ac the country, showing a thriving trend, becoming the hotspot of tourism. This article will study in the predecessor and the basis of practice, explore the concepts of the Nongjiale tourism , the paper starts from development status and significance, analysis, from...
