广告大师 克劳德霍普金斯的舒立兹啤酒文案 Claude Hopkins Schlitz Good is good, but better carries it.精益求精，善益求善。Beer Ad(2页)Claude Hopkins Schlitz Beer Ad Claude Hopkins helped take Schlitz beer from number five in the U.S. market to neck and neck with number one in just a few months.仅仅几个月的时间，克劳德·霍普金斯就帮助舒立兹啤酒从美国市场的第五名上升到与第一名并驾齐驱的位置。How did he do it.他是如何做到的呢？All the beer companies were talking about how "pure" their beer was.所有的啤酒公司都在宣称自己的啤酒有多“纯”But Hopkins was the first to explain in detail exactly what pains Schlitz beer went to to ensure purity in their beer.但是霍普金斯是详细解释究竟是何种因素使得舒立兹啤酒苦心孤诣地确保纯度的第一人Perfection of 50 YearsBack of each glass of Schlitz Beer there is an experience of fifty years. In 1848, in a hut,Joseph Schlitz began brewing. Not beer like Schlitz beer of today,but it was honest. It was the best beer an American had ever brewed.This great brewery today has new methods. A half century has taught us perfection.But our principles are 50 years old;our aims are unaltered. Schlitz beer is still brewed,without regard to expense,according to the best that we know.Ask for beer ,and you get the beer that best suits your dealer. He may care more for his profit than your health.Ask for Schlitz ,and you get the best beer that the world ever knew.In the Schlitz Beer ads he told prospects:在舒立兹啤酒文案中，他告诉他的潜在消费者："All beer is cooled in plate glass room in filtered air."“，所有的啤酒都在装有空气过滤系统的电镀玻璃房中冷却”"Then the beer is filtered."“接着被提纯”"Then it is sterilized after being bottled and sealed."“然后在封装前所有的啤酒都被消毒”Hopkins was the first to explain in specific detail...
