内 容 摘 要 本研究是从浙江省温州市瓯绣文化的概况以及现状入手,通过对其对其产业化实施现状等做对比研究调查,并在对浙北 风俗人情、民俗特色等做研究的基础上,结合浙北的地域特色,旅游业现状等做分析,以期做出一系列适合本区域（温州市）非遗文化产业化实施的可行性的方案。之后通过学习了解产业生命周期理论，并结合非物质文化遗产所具有的重要文化价值、经济价值和教育价值,提出了推进温州瓯绣产业化经营的对策，进而全面了解我国非物质文化遗产的现状与困难，了解非物质文化遗产保护与产业化开发确有矛盾的一面,但只要将"保护"与"开发"工作分开来做,就很容易实现"保护"与"开发"的双赢，总结出在宏观环境下，最适合非物质文化遗产保护与经营的方法。关键字：产业化经营 保护 瓯绣 协调统一 非物质文化遗产ABSTRACT This study is based on the general situation and the present situation of Ou embroidery culture in Wenzhou City, Zhejiang Province, and makes a comparative study on its implementation status, and on the basis of studying the customs and folklore characteristics of Zhejiang Province, The regional characteristics of Zhejiang Province, the status quo of tourism and so on, in order to make a series of suitable for the region (Wenzhou City) non-cultural industrialization of the implementation of the feasibility of the program. After studying and understanding the theory of industrial life cycle, combined with the important cultural value, economic value and educational value of the intangible cultural heritage, the paper puts forward the countermeasures to promote the industrialization of Wenzhou Ou embroidery, and then comprehensively understand the status quo of intangible cultural heritage in China And difficult to understand the intangible cultural heritage protection and industrial development is indeed contradictory side, but as long as the "protection" and "development" work to do, it is easy to achieve "protection" and "developme...
