目 录第一章项目建设背景.......................................................................................................................................2一、抓住当前市场契机...............................................................................................................................2二、办医形式...............................................................................................................................................2三、借鉴成功医院模式...............................................................................................................................2第二章XX 医院................................................................................................................................................4一、项目经营计划.......................................................................................................................................4二、品牌战略和营销计划.........................................................................................................................11第三章专业健康会所.....................................................................................................................................13第四章投资及效益分析.................................................................................................................................15一、投资情况.............................................................................................................................................15二、效益分析.............................................................................................................................................16三、敏感性分析.........................................................................................................................................19第五章风险分析.............................................................................................................................................21第六...
