传统媒体对文化影响力的传播作用分析研究——以《中国汉字听写大会》为例 文化产业管理专业

传统媒体对文化影响力的传播作用——以《中国汉字听写大会》为例摘 要当下，电视泛娱化现象层出不穷，《中国汉字听写大会》犹如一缕清风在各式各样的音乐类、选秀类节目充斥荧屏的状态下脱颖而出。本文将针对《中国汉字听写大会》节目本身展开研究，正文包括六个部分，第一章中首先介绍本文选题及背景研究思路及方法和创新之处；第二章概括和总结了节目产生的背景；第 3 章中对节目进行系统的剖析，并从中国汉字听写大会所呈现出来的特点进行阐述；第 4 章为中国汉字听写大会影响力奠定理论基础；第 5 章总结及反思其节目所出现的问题，第六章在第五章基础上提出了一些建议，以促进电视综艺节目的可持续发展。关键词 中国汉字听写大会/传统媒体/文化影响力The Communication Function of Traditional Media on Cultural Influences—— Take "Chinese Character Dictation Conference" as an ExampleAbstractAbstract: At present, the phenomenon of TV pan-entertainment is emerging in an endless stream. "Chinese character dictation conference" stands out like a breath of fresh air in the state that various music and talent shows flood the screen. This paper will focus on the program "Chinese characters dictation conference" itself to carry out research, the body includes six parts, the first chapter first introduces the topic of this paper and background research ideas and methods and innovation; The second chapter summarizes the background of the program. In chapter 3, the program is systematically analyzed and the characteristics presented by the Chinese character dictation conference are elaborated. Chapter 4 lays the theoretical foundation for the influence of Chinese character dictation conference. Chapter 5 summarizes and reflects on the problems of TV variety shows. Chapter 6 puts forward some Suggestions on the basis of chapter 5 to promote the sustainable development of TV variety shows.KEY WORDS Chinese character dictation conference/traditional...