Human Resource Management:Gaining a Competitive AdvantageChapter 1Human Resource Management: Gaining a Competitive AdvantageCopyright © 2010 by the McGraw-Hill Companies, Inc
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McGraw-Hill/IrwinLearning Objectives•Discuss roles and activities of a company’s HRM function•Discuss implications of the economy, makeup of the labor force, and ethics for company sustainability•Discuss how HRM affects a company’s balanced scorecard•Discuss what companies should do to compete in the global marketplace•Identify the characteristics of the workforce and how they influence HRM•Discuss HRM practices that support high-performance work systems•Provide a brief description of HRM practices1-2Introduction• Competitiveness – a company’s ability to maintain and gain market share• Human resou