摘 要随着社会主义市场经济的发展,人民生活水平的提高,外出旅游已经成为大众潮流,通过旅游可以得到身心的放松,观看壮美的景观,释放工作的压力。生态旅游成为旅游的一种新兴的方式,它能使人们在短的时间内接触大自然,感悟大自然的生机与活力。在全世界生态旅游发展的潮流中,黑龙江省也加入了这个行列当中。但由于黑龙江省发展生态旅游起步时间相对较晚,并且实际的发展进程受到一定现实条件的约束,使得黑龙江省生态旅游的发展比较缓慢。因此,本文的主要内容是针对生态旅游产品创新发展缓慢原因及对策进行分析研究,对于如何发展好黑龙江省的生态旅游具有重要意义。关键词:黑龙江;生态旅游;SWOT AbstractWith the development of the socialist market economy, the improvement of people's living standards, travel has become a popular trend, through travel can get physical and mental relaxation, watch the magnificent landscape, the pressure to release the work. Ecotourism has become an emerging way of tourism, it can make people in a short period of time contact with nature, sentiment of the vitality and vitality of nature. In the trend of eco-tourism development around the world, Heilongjiang Province has also joined the ranks among them. However, due to the relatively late start time in Heilongjiang Province, and the actual development process is subject to certain real conditions, making the development of eco-tourism in Heilongjiang Province is relatively slow. Therefore, the main content of this paper is to analyze the development of ecotourism product innovation and its causes and countermeasures, which is of great significance to how to develop the ecotourism in Heilongjiang province.Key words:Heilongjiang; ecotourism; SWOT目 录引言.........................................................6第 1 章 黑龙江省生态旅游概述..................................7第 1 节 生态旅游的概念.......................................................................