目 录摘要............................................................ⅡAbstract........................................................Ⅲ引言.............................................................11 我国入境旅游服务贸易发展现状....................................32 江浙入境旅游服务贸易发展现状........................................................................42.1 江苏省入境旅游服务贸易的发展现状.......................................................42.2 浙江省入境旅游服务贸易的发展现状.......................................................53 江浙入境旅游服务贸易的竞争力比较................................................................63.1 国际市场的占有率指数...............................................................................63.2 竞争优势指数...............................................................................................63.3 显示性比较优势指数...................................................................................84 江浙入境旅游服务贸易影响因素比较..............................................................104.1 旅游资源.....................................................................................................104.2 相关支持产业.............................................................................................114.3 旅游人才.....................................................................................................124.4 政府政策.....................................................................................................135 提升江浙入境旅游服务贸易竞争力的对策......................................................145.1 充分利用两省的自然资源和人文资源.....................................................145.2 加强旅游支持性产业建设，完善服务体系.............................................145.3 扩大海外旅游需求，提高旅游消费水平.................................................155.4 加强政府调控，旅游行业协会引导的作用................................................
