辽宁省冰雪旅游发展研究分析 旅游管理专业

辽宁省冰雪旅游发展研究［摘要］冰雪旅游是以冰雪资源为吸引物的一种体验式活动，起源于欧洲，进入 21 世纪之后在我国逐渐兴起。北京申办 2022 年冬奥会的成功在我国掀起了一阵冰雪旅游的热潮，如何对冰雪旅游产品进行开发引起了众多学者的思考。本文以冰雪旅游产品为研究对象，以辽宁省东北亚滑雪场为例，通过对该滑雪场的产品开发现状进行分析，发现其在产品开发过程中存在产品类型单一、冰雪文化不突出、存在季节性问题，并有针对性地提出了挖掘冰雪文化、创造多元产品、开发节庆产品等开发策略，以期为辽宁省东北亚滑雪场冰雪旅游产品的开发和冰雪旅游的发展提供一定的借鉴。［关键词］冰雪旅游 旅游产品开发Research on the development of snow and ice tourism in liaoning province.ABSTRACT: Snow and ice tourism is a kind of experiential activity which is the attraction of ice and snow resources. It originated in Europe and gradually emerged in China after the 21st century. The success of Beijing's bid to host the 2022 winter Olympic Games has set off a wave of snow and ice tourism in China, and how to develop the ice and snow tourism products has attracted many scholars' thinking. Based on ice and snow tourism products as the research object, in liaoning province northeast Asia ski resort, for example, the analysis of product development status quo of the ski resort, found in the single product types exist in the process of product development, ice and snow culture is not prominent, seasonal problems, and puts forward the excavation of ice and snow festival culture, create diverse products and development products development strategy, in order to liaoning province northeast Asia ski resort of ice-snow tourism product development and provide certain reference for the development of ice-snow tourism.KEY WORDS: Ice and snow Tourism product exploration目 录....................................1....................................