论服装展示设计中的形式美原理与陈列方式分析研究 包装设计专业

论服装展示设计中的形式美原理与陈列方式摘 要服装展示设计随着服饰品牌文化的发展,越来越受到企业的重视,其作为销售终端的一种展示效果必须要注重形式美原理及陈列方式的设计。本文对服装展示设计的形式美及陈列方式分别进行了论述，指出了服装展示的形式美与陈列设计对服饰品牌文化的宣传及促进产品销售的双重功能，尽而吸引更多的服装销售商进行服装展示设计时强调其形式美原理与陈列方式的运用。【关键词】：形式美 服装展示 陈列On the principle of formal beauty and display mode in fashion display designAbstractClothing display design with the development of clothing brand culture, enterprises have paid more attention, as the terminal sales of a display effect must should pay attention to the principle of form beauty and display design. This paper of clothing show design beauty of form and display methods are discussed separately, points out that the formal beauty of clothing display and display design of apparel brand culture propaganda and promote product sales of the dual function, and attract more clothing sales clothing display design stressed the principle of form beauty and display using.【Key words】: Formal beauty Fashion Show display 目 录引 言..................................................1一、形式美的基本原理......................................1（一）何谓形式美........................................1（二）形式美的法则及价值................................1二、陈列的形式与设计规律..................................3（一）陈列的基本形式....................................3（二）陈列的设计要素....................................4（三）陈列的设计原则....................................5三、形式美原理在服装展示设计中的应用......................6（一）色彩的协调与统一..................................6（二）灯光的对比与烘托..................................6（三）道具摆放的节奏与韵律..............................7四、陈列方式在服装展示设计中的应用........................